How it Works

 

Gorgeous, radiant color starts in your shower at home.

This system with Advanced Color Lock Technology preserves your color up to 8X longer* and keeps hair healthy. Color Revitalize shampoo gently cleanses and helps reduce color loss from the hair shaft for vibrant color and shine. Then Color Revitalize conditioner helps lock in your color, sealing the cuticle to protect color longer. Even after 40 washes* you'll enjoy richer, more radiant color.

 

Why it fades

Color-treated hair can suffer from dull, flat color. Daily cleansing strips the hair shaft of dye molecules and natural oils, leaving your color looking less than luminous. Chemicals in water can also alter the tone of your color, making blondes look green or brassy, and brunettes and reds look flat. Your color needs serious protection from these elements to keep your hair looking radiant and healthy.

 

How it Works

The TRESemmé products with Advanced Color Lock Technology keeps the dye molecules in the hair shaft, helping to reduce color loss while cleansing and creating real color fade protection. Learn how to keep your hair color looking radiant for up to 40 washes below*

*Washing with Tresemmé Color Revitalize Shampoo and Conditioner vs. non- conditioning shampoo

About the Collection

Protecting your color is as simple as washing and conditioning your hair. Now you can keep your shade looking vibrant for up to 40 washes.*

• Tip: When applying conditioner, focus on the mid-shaft to ends as that is where the most damage is; you don’t need to moisturize the roots. See More Like this...
• Tip: By applying extra conditioner, this does not mean your hair will be extra conditioned – hair only absorbs as much conditioner as it needs. See More Like this...