Why Color Fades
Color-treated hair can suffer from dull, flat color. Daily cleansing strips the hair shaft of dye molecules and natural oils, leaving your color looking less than luminous. Chemicals in water can also alter the tone of your color, making blondes look green or brassy, and brunettes and reds look flat. Your color needs serious protection from these elements to keep your hair looking radiant and healthy.
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How it Works
The TRESemmé products with Advanced Color Lock Technology keeps the dye molecules in the hair shaft, helping to reduce color loss while cleansing and creating real color fade protection.
Learn how to keep your hair color looking radiant for up to 40 washes below*
*Washing with Tresemmé Color Revitalize Shampoo and Conditioner vs. non- conditioning shampoo
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