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colorTHRIVE

Our system actually blocks your color treated hair from fading by penetrating the hair shaft and forming a protective and nourishing net around the dye molecules to lock them into place and help prevent them from washing down the drain. In fact, the colorTHRIVE system helps you to retain your color THREE times longer than using ordinary shampoo! You'll still see a huge difference in the vibrancy and vitality of your color even after 15 shampoos.

how it works

Knowledge is power and the key to prolonging the life of your color.

why color fades

The main reason your color starts to pull a disappearing act is actually washing your hair, especially the first time you shampoo after your process. The reason? When you color your hair, the dye molecules penetrate the hair shaft to change your natural color. Each time you wash your hair many of those dye molecules are rinsed away-literally watering down your once vibrant, shimmery color.

how and why

Unlike conventional color retention regimens, TRESemmé colorTHRIVE addresses the number one cause of fading: losing color by washing your hair.


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