Everyday styling can put your hair through the ringer, leaving it dry, dull and desperate. Give hair a fighting chance with the NEW TRESemmé® Platinum Strength Collection, a line of hair care products developed to fortify and strengthen hair. They repair up to two years of damage* and reinforce hair’s natural protective layer for beautifully smooth hair.

*In 5 uses when using TRESemmé® Platinum Strength shampoo and conditioner as a system vs. non-conditioning shampoo


The TRESemmé Platinum Strength Collection is formulated to reinforce hair’s natural barrier, restoring and smoothing the surface of the hair, reducing frizz and bringing back shine and vibrancy.  The result is beautifully smooth and healthy-looking hair that’s protected against future styling damage.