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When it comes to beauty, we all spend a lot of time focused on the power of what we call “the end look”. There are countless tutorials posted daily by influencers and brands alike teaching women how to “get the look” that’ll create confidence. In fact, we all know hair is one of the most powerful self-confidence tools. A good hair day = a good day, right? As a haircare brand, we absolutely believe in it and will always believe in it. It’s precisely why we work so hard to continuously upgrade our formulas and create new products.


Yet, even with all of the confidence looking our best can bring, women are still coming up against well-entrenched societal barriers, the self-doubt of imposter syndrome, not to mention a legacy of pressures we’ve been conditioned to place on ourselves. So we had to ask: as fantastic as it makes us feel, can a good hair day realistically combat all of this?


If we are really standing for women, then we have to admit, even to ourselves, that if we continue to focus all our attention on the external as the only tool we give women to help them generate self-confidence, we are missing a major trick. 


Because hair only gets you so far.


The truth of the matter is this: whilst putting ourselves together physically is scientifically proven to bolster our confidence, it’s just a part of it. The reality is that everyday life is more than happy to throw a steady stream of challenges our way to undermine our confidence. And the saddest part? It very often succeeds.


You know the moment it happens. Unexpectedly something throws you off your game. Maybe it’s that snide comment you see on your social feed seconds before your big meeting? Or it’s that certain someone who’s always talking over everything you are trying to say. Or any of a myriad of other seemingly little things that get under your skin. Once that doubt creeps in, that hesitation starts, it can snowball. Even undermining success. As if it were luck that got you there, instead of doing your best. Then it doesn’t matter how fabulous you felt when you left the house, you lose the wind right out of your sails. Next, along comes our inner critic. She loves to turn the tiniest weak spot into irrefutable proof that you’ll never be good enough.


Not one beauty tutorial out there equips us to deal with that. Until now.


And no, it’s not another empowerment ad for International Women’s Day. Instead, it’s something more.


Introducing The Presence MasterClass™. 


Created in partnership with The International Center for Research on Women and piloted over the past two years in workshops across the world, it’s a free 7-part MasterClass designed to help women succeed in their lives, not just with their hair. 


We’re not here to sell what the MasterClass can do. But be forewarned, it might just equip you with the tools you need to not only look your best, but to speak, act and engage in your life with a true sense of presence. From there, who knows? Maybe you will break through those societal barriers, ditch imposter syndrome and abolish your inner critic for good. No harm in aiming for that, is there?


Hair only gets you so far. The Presence MasterClass™ helps you get the rest of the way.




Powering women to make their Presence count


In association with Refinery 29, both the free online and in-person live MasterClass launch this May.