-The Formulation: Specially formulated with Color Radiance Booster & Jojoba Oil, TRESemmé Pro-Color Series: Color Radiance Shampoo protects the hair surface to help lock in color within hair fibers, preventing color fade for up to 2x longer-lasting color* The deeply nourishing formula keeps colored hair smooth and radiant. Suitable for daily use.
-The Effect: When used regularly together with the TRESemmé Color Radiance Conditioner, you get up to 2x longer-lasting color* because the color that stays, slays
*with regular system use vs. other TRESemmé system