-The Formulation: Specially formulated with Purple Shampoo Formula & Jojoba Oil, the TRESemmé Pro-Color Series: Blonde Brilliance shampoo uses violet pigments in its Purple Formula to neutralize brassy hues that helps preserve shade of blonde for longer.* The deeply nourishing formula keeps blonde hair smooth and brilliant. Suitable for daily use.
-The Effect: When used regularly together with the TRESemmé Blonde Brilliance Conditioner, you preserve blonde shades for longer* because the color that stays, slays
*with regular system use vs. other TRESemmé system