Street style and influencers
But it’s not just the designers that we connect with at New York Fashion Week. We want to make the event more accessible to women worldwide, inspiring them to play with their personal style and adopt the latest looks from the catwalk to every day. And it’s the top style and beauty influencers who get busy blogging, snapping and spreading the word with their followers who help make it happen.
To help bring the glamour of New York Fashion Week a little closer to home, TRESemmé invited five of our favourite social influencers to head backstage and share exclusive behind-the-scenes content of TRESemmé hairstyles with their followers for SS17. What's more, our selected style tribe chronicled their hairstyle during the event, sharing tips and tricks on how to recreate the look at home.
Our pop up styling salon
And we didn't stop there. To celebrate our 17th season as official haircare sponsor of New York Fashion Week, September 2016 sparked the creation of the TRESemmé professional styling salon – located at Moynihan Station – to offer guests complimentary hair styling and touch-ups using our diverse portfolio of backstage-approved products. And of course we gave them samples of our latest innovations to nail the look from home, too.
Trends change. Fashion evolves. But style is forever. And whatever fabulous, forward-thinking looks designers send strutting down the runways of New York Fashion Week, TRESemmé will be there to make sure not a strand of hair is out of place.