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violet blonde shine

Banish brassy tones and make your blonde hair shine.


Keeping blonde hair bright and beautiful is notoriously high maintenance. Even for natural blondes, getting to your perfect shade is a constant quest and keeping it that way is another struggle entirely. Professional hair colourists can use specialist toners to achieve just the right level of warm and cool tones but it’s only a temporary fix. To keep blonde hair looking fresh and vibrant, the upkeep has to continue at home.


Our first dedicated range for blondes, Violet Blonde Shine has been created to combat these ‘blonde problems’, including brassiness, dullness and damage. The perfect daily care for blonde and silver hair, the range includes a Purple Shampoo and Conditioner for a full regime that meets needs of your hair. The science behind the colour is that purple is directly opposite yellow on the colour spectrum, so it’s able to neutralise and tone down brassy hair.


Whether you’re platinum, golden blonde or silver, factors like sunlight, chlorine and chemicals in our water can cause all blonde hair to develop a warm yellow or orange tinge. However, the more you can do to protect against this, the better your blonde will look.


TRESemmé Violet Blonde Shine Shampoo appears bright purple in colour, but don’t fear, your locks won’t turn lilac. Both the shampoo and conditioner deposit a small amount of dye over time to help you maintain your shade of blonde. For the most visible results, we recommend leaving Purple Shampoo on your hair for 2-5 minutes to allow it to really work on the hair.


We know that colour alone is only one aspect of caring for blonde hair. Bleaching is an intensive chemical process which is often accompanied with breakage and dryness. So, after washing, follow up with TRESemmé Violet Blonde Shine Conditioner to continue fighting the brass, while also nourishing the hair. With Pearl Extract to add lustre and shine, you can be a fan of colour without compromising on the condition of your strands.


Gone are the days of dealing with brassy tones and counting down the days until your next salon appointment. It’s time to take matters into your own hands and start living your best blonde life with TRESemmé Violet Blonde Shine.