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Experience the salon at home with Alesha Dixon

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( 2 items )
  • 1
    The TRESemmé Vibrant Colour Protection Shampoo & Conditioner system

    Heat, styling and repeated washing can cause colour to fade and lose its vibrancy. The TRESemmé Vibrant Colour Protection Shampoo & Conditioner system, infused with Rosemary and Nutri Oil helps keep your colour luminous for up to 12 weeks.

  • 2
    The micellar formula of our Colour Revitalise shampoo is gentle enough for daily use

    The micellar formula of our Colour Revitalise shampoo is gentle enough for daily use. This system of our hair shampoo, with UV filter, also helps replenish vital moisture to take care of your coloured hair, leaving it with a salon-healthy look and silky finish.

  • 3
    The Advanced formula of Colour Protection TRESemmé conditioner

    The Advanced formula of Colour Protection TRESemmé conditioner, with UV filter, will replenish vital moisture to keep the hair healthy looking. Colour stays gorgeous for longer and hair is softer and more manageable.

TREsemmé Colour Revitalise

An in house consumer test was conducted to determine whether consumers can see a significant difference in vibrancy when asked to compare hair switches washed 40 times (equivalent to 12 weeks) with the TRESemmé Colour Revitalise shampoo and conditioner compared to non-conditioning shampoo.

Hair switches were washed 40 times and a paired comparison test with 24 panellists was run, showing each panellist 6 pairs of switches (total 144 assessments) and asking them to assess which had more vibrancy.

RESULTS:

Non-Conditioning shamoo  TRESemmé Colour Revitalise Shampoo and Conditioner
5 139

After 40 washes consumers perceived the hair switches to have more vibrancy when washed with TRESemmé Colour Revitalise Shampoo & Conditioner compared to those washed with non-conditioning shampoo.

Equivalence to 12 weeks:

Kantar World Panel Data for UK females (12 month ending Dec 2017) shows an average of 2.9 washes per week.

The vibrancy data was collected after 40 wash cycles.

With an average of 2.9 washes per week making our 40 washes tested  equivalent to 13.79 weeks.