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WE'RE HERE FOR ALL THE WOMEN WORKING IT

Let’s get real: TRESemmé believes that women should be equally represented at all levels of society. 

We know that every woman has leadership potential unique to her own lived experience. When women lead, they use their power to empower others, which creates a profoundly positive impact on women and the world.

When it comes to leadership, gender equality has stalled. From Hollywood entertainment to community politics and beyond, men outnumber women in leadership positions across the board. A combination of biases, stereotypes, and discrimination have been massive roadblocks to female empowerment…but not for long!

Our Partners

For 70 years, we’ve helped women express themselves confidently as they make their mark on the world, but confidence only gets you so far in a broken system. While we cannot fix the biases and stereotypes alone, we can leverage our scale and platform to highlight the importance and necessity of female leadership. This year, TRESemmé is making moves to help advance the next generation of female leaders by creating an intentional momentum forward alongside a network of strong female partners.

Click here to learn more.

Model seated with her hair pinned up and a stylist about to apply product to it

For 70 years, we’ve helped women express themselves confidently as they make their mark on the world, but confidence only gets you so far in a broken system. While we cannot fix the biases and stereotypes alone, we can leverage our scale and platform to highlight the importance and necessity of female leadership. This year, TRESemmé is making moves to help advance the next generation of female leaders by creating an intentional momentum forward alongside a network of strong female partners.

Model seated with her hair pinned up and a stylist about to apply product to it

Street style and influencers

 

But it’s not just the designers that we connect with at New York Fashion Week. We want to make the event more accessible to women worldwide, inspiring them to play with their personal style and adopt the latest looks from the catwalk to everyday. And it’s the top style and beauty influencers who get busy blogging, snapping, and spreading the word with their followers that help make it happen.

 

To help bring the glamor of New York Fashion Week a little closer to home, TRESemmé invited five of our favorite social influencers to head backstage and share exclusive behind the scenes content of TRESemmé hairstyles with their followers for SS17. What's more, our selected style tribe chronicled their hairstyle during the event, sharing tips and tricks on how to recreate the look at home. 

 

Our pop up styling salon 

 

And we didn't stop there. To celebrate our 17th season as official hair care sponsor of New York Fashion Week, September 2016 sparked the creation of the TRESemmé professional styling salon — located at Moynihan Station — to offer guests complimentary hair styling and touch-ups using our diverse portfolio of backstage-approved products. And of course, we gave them samples of our latest innovations to nail the look from home, too.

 

Trends change. Fashion evolves. But style is forever. And whatever fabulous, forward-thinking looks designers send strutting down the runways of New York Fashion Week, TRESemmé will be there to make sure not a strand of hair is out of place.

Models sitting in front of mirrors with hairstylists, photographers and styling tools and hair products
Two stylists braiding a model's hair with other models and hairdressers in the background