NYFW: Wet Waves

Hellesy Show NYFW


While the Summer sun may be retiring in New York, the Hellessy New York Fashion Week SS19 show brought the heat to a city heading into fall. The eternal summer was upon us with messy hair, radiant skin, and subtle pops of color.

The fashion took the hues of vibrant primary colors and infused them with sleek, slim and shiny fabrics that wrapped around in luxurious ways. The relaxed glamour of a Sunday in the Hamptons met the Los Angeles socialite on her way to a meeting on Rodeo Drive. And the hair? The half wet waves were an absolute showstopper we’ll be seeing for months to come.

Celebrity and TRESemmé Global Stylist Justine Marjan has made a name for herself in the styling community, and brought her signature touch to the runway. Her sexy and sultry half wet waves are a perfect match for a girl on the go. The smell of salty air and sunshine was felt as these models took the stage, with stunning hair that glistened in waves as it cascaded down.

This style enhances your natural texture to bring major beachside vibes. Here’s how to recreate the look:


Hellesey show braids

Start your routine by washing your hair with TRESemmé Keratin Smooth Shampoo and Conditioner to create a frizz-free and smooth foundation that nourishes dry hair. Depending on density, gently separate your hair into 6 inch sections once dry, creating a loose braid per each section. Spray TRESemmé Compressed Micro-Mist Hold Level 1: Texture Hair Spray on each braid to tame flyaways and prep the texturized look.


Hellesey braids and girl

Slowly flat iron each braid and let it cool for a few seconds before gently unbraiding. Then, use the flat iron to detail waves around the face. For that sweet summer glow, spray sugar water while scrunching to enhance the texture of the waves.


Hellesey Red Hair-Close Up

Complete your beautiful half wet waves by spraying  TRESemmé Compressed Micro-Mist Hold Level 4: Extend Hair Spray all over to achieve a sleek, wavy and flexible look that will stun from coast to coast.

Whether you’re getting brunch in the city or hitting the beach for day in the sun, these half wet waves will wow and give you ultimate hair confidence.