A model with long, wavy light brown hair looking into the camera with a smile

The Downtown Wave Autumn/Winter 2016

The Downtown Wave was the perfect cool-casual hairstyle to complement the deconstructed feel of the Monse AW16 show for New York Fashion Week. Orlando Pita, TRESemmé New York Fashion Week Ambassador, described this style as “celebrating individuality through natural texture and soft lines,” a sentiment echoed in the ruched crushed velvet, puffball pinstripes and satin shirt-dresses sent down the Monse runway.

Tailoring with a twist was a key theme running through this collection – where workwear and eveningwear merged to unique effect – and The Downtown Wave, worn with a side-swept side part, kept the look edgy and imperfect. Messy movement through the length of the hair makes this an easy hairstyle to take from catwalk to casual, and we spied it on the street worn with an effortlessly cool ‘running around town’ leather jacket thrown over a shirt combo. Our street style spot wore her Downtown Wave with a slightly off-centre part, showing you can rock this wave whichever way you prefer.

Forget perfect and polished hairstyles – a sassy Downtown Wave is a quick and easy route to hair that looks effortless and amazing. All you need is a blow dryer and a flat iron to wave goodbye to try-hard tresses. Here’s how it’s done:

 

Step 1: The paraben-free TRESemmé Botanique collection is the perfect partner for this natural-looking hairstyle, so start with TRESemmé Botanique Nourish and Replenish Shampoo and Conditioner for hair that looks its best. To help control your curls apply a quarter-sized amount of TRESemmé Extra Control Styling Mousse to the roots and rough dry.

 

Step 2: Part your hair wherever you prefer and use a flat iron to create loose, casual waves. You’ll need to twist your flat iron as you work down your hair, first one way, then the other, along one inch sections to create those cool, imperfect S bends down the hair shaft.

 

Step 3: Spray with TRESemmé Extra Hold Styling Hair spray to hold your hairstyle, and gently break waves apart using your fingers.

Cooler than curls and with a don’t-care attitude, this in-between style radiates casual confidence, whatever you wear it with.