TRESemmé Media Statements Skip to content

    

      

   

   

   

Unilever South Africa Response on Use of Racist Images

We were shocked to discover that we had supplied images for the Clicks website that portrayed black hair as inferior. This was racist and we apologise unreservedly.

 

We immediately began an investigation to understand what happened.  At the same time, we began reviewing all the marketing campaigns and images in our South Africa portfolio to make sure they match our commitment to celebrate all beauty and promote Diversity and Inclusion.

 

Going forward we will be:

• Setting up a new Diversity and Inclusion Assets Committee, representative of our consumers, to ensure future advertising campaigns and publicity materials reflect our values.
• Setting up an Advisory Board with internal and external experts to review how our hair care products in South Africa can offer consumers the solutions they want in positive and empowering terms.
• Working with the new Advisory Board to develop programmes to deliver immediate support to black hair stylists and small professional salons.
• Reviewing our mandatory Diversity and Inclusion training, accelerating our training on Unconscious Bias for all staff.

 

We want to reiterate our sincere apologies to all South Africans and to the offence caused to black women in particular. We also apologise to the Clicks group. We will learn from this failing and we will accelerate our efforts to support the transformation of society, represent all communities and celebrate all beauty.

   

   

 

 

 

Media Statement

We are very sorry that images used in a TRESemmé South Africa marketing campaign on the Clicks website promote racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong. The images are not in line with the values of our brand, or of Clicks.

 

TRESemmé South Africa apologises for the offence these images have caused. We also apologise to the Clicks group. We are looking into how this happened and why it wasn’t picked up, and we will take all necessary steps to make sure it doesn’t happen again.