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TRESemme Colour Shineplex

TRESemme Colour Shineplex products

Keep your colour more vibrant for up to 12 weeks

An in-house consumer test was conducted. The study objective was to determine whether 50 consumers can see a significant difference in vibrancy when asked to compare hair switches washed 38 times with the Tresemme Colour Shineplex shampoo and conditioner compared to a control switch washed 38 times with non-conditioning shampoo.

RESULTS:

Tresemme Colour Shineplex Shampoo and Conditioner vs. Non-Conditioning Shampoo

 

 

Number of consumers (%)

 

Non-conditioning shampoo

 

Tresemme Colour Shineplex Shampoo and Conditioner

Which is more vibrant?

24

76

 

After 38 washes consumers perceived the hair switches to have more vibrancy when washed with the Tresemme system compared to that washed with non-conditioning shampoo. When comparing the shampoo and conditioner system to non-conditioning shampoo 76% of 50 consumers chose the test system for vibrancy.

Kantar World Panel Data for UK females (12 month ending Dec 2017) shows an average of 2.9 washes per week. The vibrancy data was collected after 38 wash cycles. 2.9 washes per week makes 38 washes equivalent just over 13 weeks of average product usage.