TRESemmé knows that when women lead the way, everyone benefits. However, there are many systemic barriers that stand in the way of women advancing in their careers –especially for Black women--within the haircare industry. From difficulty identifying a stylist fluent in styling textured hair to a lack of education in cosmetology school, there are no shortage of challenges for Black women sitting in the styling seat or standing behind it.
TRESemmé conducted two national studies on hair biases and uncovered that stylists lack education and training when it comes to styling and caring for textured, curly, and coily hair types. This has led to an overwhelming number of Black women (86%) who have reported challenges when it comes to consistent, quality haircare at salons, including difficulty finding a stylist who could care for their type/texture of hair and even outright discrimination or bias due to their hair type.1
Surveyed stylists agree that education is the top growth driver that would help them advance in their career (40%) and three in four stylists (75%) wish they had more training in how to style Black hair2.
Every woman, regardless of hair type, deserves to have access and feel confident that they will receive quality hair care at every appointment. This is why TRESemmé is making it its mission to help further the education, training and development of burgeoning hair professionals, while also investing in representation of Black female stylists through the TRESemmé Future Stylists Fund.
This annual, by-application program is an extension of our ongoing commitment to advocate for representation and equity of hairstylists in the professional industry. To apply, applicants must be planning to enroll in, are currently enrolled in and/or recently admitted to an accredited cosmetology school. This program is exclusively available for Black women and non-binary individuals who are 18+ years old and based in the U.S. Official rules and regulations from the 2020 program can be found here.
The Future Stylists Fund is just the beginning, we are in this for the long haul and will continue to look at ways we can expand our commitments in the years to come.