WHY INVEST IN A COLOR CONDITIONER FOR DYED HAIR

Should I use color conditioner? 4 reasons to invest in a conditioner for color treated hair

Whether you’re going for subtle highlights or brilliant platinum, a color refresh can transform your whole style, complimenting your complexion and lifting your mood. However, the process of dyeing your hair can open up the cuticle, making it prone to dryness and damage. It’s crucial to protect and refresh it using specially formulated products every time you wash it. This will help you maintain your dream hue and avoid the dreaded fade in-between salon appointments.

The benefits of using a color conditioner

Want to keep that color looking glossy and vibrant? There’s no point in spending time and effort dyeing your hair the perfect shade, only to have it fade before you’ve had time to show it off!

Read on to find out why a conditioner for dyed hair can be a game-changer.

Maintains color vibrancy and adds long-lasting shine

Did you know washing your hair in warm water opens up the hair cuticle? This can cause the pigment in color-treated hair to seep out, making it look duller over time. If you want to avoid brassy yellow tones or dull hues you need to choose the right products with color-preserving ingredients to deeply nourish your hair and keep your strands stronger for longer.

That’s why we recommend using conditioner for dyed hair such as TRESemmé Revitalize Color Conditioner, which contains fortifying ingredients such as sunflower oil to help replenish vital moisture, keeping hair looking and feeling healthy. It’s ideal if you’re looking to keep your tresses hydrated, your color protected and to prevent premature fading.

Protects dyed hair from further damage

Your hair is weaker and more fragile when it’s wet which, when coupled with the damaging coloring process, can leave it vulnerable to dryness and damage. Unfortunately, there are more factors that contribute to color fading, such as heat-styling tools, sun exposure and hard water.

TRESemmé Keratin Smooth Color Conditioner contains nourishing ingredients like keratin – a protective protein that helps smooth hair cuticles, and repairs, nurtures and fortifies damaged strands. Plus, it’s specially formulated with anti-fade technology, which prolongs color vibrancy and shine in color-treated hair for up to 60 days. This could mean fewer visits to the salon, saving you time and money. Bonus!

There are more things you can do to make sure you don’t damage your hair further post-color; try a nourishing mask, take a break from hot-styling tools and use a hat to protect your scalp. Don’t forget to apply a heat protectant spray every time you use styling tools, including your blow-dryer.

How to take care of dyed hair

Repairs existing damage

If you’ve been coloring your hair for some time, you may have already noticed additional frizz or brittleness. To solve this issue and repair existing damage, use TRESemme Keratin Smooth Color Conditioner – one of the best deep conditioners for color-damaged hair. Its reparative formula helps to rebuild damaged hair strands with keratin – a protein found naturally in the hair, which actually forms the building blocks of the hair itself. It’s ideal to combat frizz and flyaways, strengthening your hair from within.

Tips to banish the frizz

Boosts shine and softness

So, what’s the best way to ensure your colored hair stays soft and silky? Use a shampoo and conditioner specifically designed for colored tresses every time you wash. We’ve already given you the lowdown on how washing colored hair can leave it dry, which leads to a dull, ‘straw-like’ texture. The right products can really make a difference; they can nourish with special oils, restore shine and leave your hair looking and feeling healthy.

Now you know the benefits of using a professional quality conditioner for dyed hair, you’ll be on track to keeping your color bright for longer. After all, if your hair is looking vibrant and fabulous, you can take on the day with a renewed sense of confidence.