THE DOUBLE BIND
Have you ever been told your style is too loud, too bold, or too lazy? Then, you try changing it up and are told your style is too quiet, too basic, or too boring?
That’s called the double bind. When it comes to a style, women are left with a world of seemingly 'wrong' options, getting criticized whatever their choices.
learn more about our study (PDF, 7.59Mb)
To reveal the effects of double binds on women’s personal style and professional ambitions, TRESemmé collaborated with The Representation Project: a leading global gender justice non-profit organization, on a first-of-its-kind study on double binds.