THE DOWNTOWN WAVE: GET THE LOOK

The Downtown Wave, a cool-casual hairstyle, perfectly complemented the deconstructed feel of the Monse AW16 show at New York Fashion Week. TRESemmé New York Fashion Week Ambassador, Orlando Pita, described this style as “celebrating individuality through natural texture and soft lines,” a sentiment reflected in Monse's unique collection.

KEY TAKEAWAYS

Effortless Style: The Downtown Wave creates cool-casual, imperfect S-bend waves with natural texture, perfect for an effortlessly edgy look.
Essential Tools: Achieve this style using a blow dryer for rough drying and a flat iron for creating the signature S-bends.
TRESemmé Products: Start with Botanique Nourish and Replenish Shampoo/Conditioner, then use TRES Two Extra Firm Control Mousse, Hair Spray, and Hydrating Mist for hold and shine.
Signature Technique: Part your hair as desired, then twist the flat iron in alternating directions down one-inch sections to form those unique, imperfect S-bends.
Confident Finish: Gently break waves apart with fingers after spraying for hold, then spritz with Hydrating Mist for weightless moisture and natural, healthy shine.

The Downtown Wave's messy movement makes it an easy style to transition from catwalk to casual. We've seen it on the street, paired with an effortlessly cool leather jacket over a shirt. This versatile wave can be rocked with any part you prefer, even slightly off-center. Forget overly polished styles – the sassy Downtown Wave offers an effortless, amazing look. All you need is a blow dryer and a flat iron to achieve these stand-out tresses. Here's how it's done:

STEP 1:

A model with her hair in a clip and a stylist's hands appling mousse to a section of it

For a natural-looking Downtown Wave, begin with the TRESemmé Botanique Nourish and Replenish Shampoo and Conditioner. To enhance curl control, apply a quarter-sized amount of TRESemmé TRES Two Extra Firm Control Mousse to the roots, then rough dry.

STEP 2:

A close up of the back of a model's head with a stylist's hand running through it

Create loose, casual waves by parting your hair as desired and using a flat iron. To achieve cool, imperfect S-bends down the hair shaft, twist your flat iron one way, then the other, as you work down one-inch sections.
STEP 3:

The back of a model's head with a section of her long dark hair in hot irons

Set your hairstyle by spraying with TRESemmé TRES Two Extra Firm Control Hair Spray, then gently break the waves apart with your fingers. Complete your look with a spritz of TRESemmé Botanique Nourish and Replenish Hydrating Mist for weightless moisture and natural, healthy shine. This in-between style, cooler than curls, radiates casual confidence.

EMBRACE YOUR DOWNTOWN WAVE

The Downtown Wave is more than just a hairstyle; it's a statement of casual confidence and stand-out style. By following these simple steps with TRESemmé products, you can achieve a salon-worthy look that's anything but ordinary. Radiate effortless charm and captivating confidence, ready to turn heads wherever you go.

To prevent waves from falling flat, apply TRESemmé TRES Two Extra Firm Control Mousse to damp roots before blow drying. After creating waves with your flat iron, immediately spray each section with TRESemmé TRES Two Extra Firm Control Hair Spray while still warm. Allow waves to cool completely before touching them to lock in the S-bend shape.

While a flat iron is ideal for the signature imperfect S-bends, you can use a curling wand by wrapping one-inch sections around the barrel, alternating directions. However, the flat iron twisting technique more easily achieves the casual, deconstructed wave pattern characteristic of the Downtown Wave.

With proper product application, Downtown Waves can last 1-2 days. Using TRESemmé TRES Two Extra Firm Control Hair Spray after styling helps. To refresh second-day waves, spritz TRESemmé Botanique Nourish and Replenish Hydrating Mist on sections and re-twist with your flat iron where needed.

The Downtown Wave works best on shoulder-length or longer hair, typically requiring a minimum of 10 inches. This length provides enough hair to create the alternating twists down the shaft, allowing the full imperfect S-bend wave effect to be visible.

Yes, it's recommended to start with freshly washed hair. Use TRESemmé Botanique Nourish and Replenish Shampoo and Conditioner to ensure clean hair that holds waves better. This also allows the mousse to grip properly at the roots for enhanced control.