Banish Blonde Brassiness with the Right Hair Care
How often have you left the hairdresser with perfect bright-blonde tresses, only to find it looks dull and brassy within a few weeks, or even washes? It’s challenging to avoid blonde hair appearing brassy and yellow as it can be due to several contributing factors, including water quality, the environment, exposure to UV rays, chlorine and product residue from certain hair products.
We have three essential tips to keep your blonde locks looking their best and delve into the key ingredients that make the TRESemmé Purple Toning range a game-changer for vibrant, beautiful blonde hair.
#1 Find a good purple toning product So simple, right? Incorporating a purple shampoo and conditioner into your hair care routine is essential. The TRESemmé range is specifically formulated to counteract brassiness and maintain the cool tones in your blonde hair. We bet you’re wondering how this wonder ingredient works, right? Purple Toning works through a colour theory principle called 'colour correction'. Purple sits opposite yellow on the colour wheel. When applied to hair, the purple toner counteracts the yellow tones by neutralising them. Genius!
#2 Salt Water: Our stylist Christine Mai Tra says hair care post-frolicking in the ocean is essential. "After the beach, make sure you rinse out sea salt because it can leave your hair entirely dry, and your toner will most likely fade," says Christine, who advises using TRESemmé Purple Toner Mask when you get home will also help maintain your bright blonde.
#2 Salt Water: Our stylist Christine Mai Tra says hair care post-frolicking in the ocean is essential. "After the beach, make sure you rinse out sea salt because it can leave your hair entirely dry, and your toner will most likely fade," says Christine, who advises using TRESemmé Purple Toner Mask when you get home will also help maintain your bright blonde.
#3 Mask it up: Our stylists' second hot tip is to use TRESemmé Purple Toner Mask between salon visits. This is a secret weapon to effortlessly keep brassy tones at bay.
Introducing TRESemmé Purple Toning
The new TRESemmé Pro Collection Purple Toning regimen helps you achieve beautiful blonde hair in three simple steps and is packed with two power ingredients. Purple Pigment is a wonder formula used to colour-correct brassy yellow tones, resulting in a vibrant, bright blonde. And Coconut Oil helps replenish and rehydrate dry hair caused by excessive bleaching or sun exposure. Our best-ever blonde? You bet. Free from sulphates, parabens and alcohol.
