The 70's Waves as seen at Mara Hoffman AW16

70's waves got a modern makeover for Mara Hoffman's AW16 show at New York Fashion
Week. TRESemmé lead stylist Tyler Laswell created soft, voluminous 70's waves, ensuring
models worked the runway wearing touchable retro locks without any hint of old-school
stiffness. Indeed, hair spray brands matter!

This glamorous collection, inspired by 70's icons, had all the hallmarks of the decade –
including psychedelic-style prints in browns and oranges, crushed velvet, voluminous pant
suits and daring deep V-necklines.

Such a strong, standout collection called for a strong model look and a hairstyle that could
hold its own. Big, statement waves were the perfect choice, and 70’s style floppy hats and
bright eye make-up completed a head-turning look on the catwalk.

Soft, voluminous wavy hair defined this decade, and TRESemmé brought them back in
style with sleek center parts, plenty of shine, and lots of natural movement. Backstage,
Tyler Laswell showed TRESemmé Style Setters reporter Louise Roe how this Autumn 2016
hair trend can work on the street, creating touchable volume and day-to-night waves you
can wear anywhere. You’ll only need a hair dryer, curling iron and fingers to achieve this
look. Here’s how:

Step 1: Prepare your hair with TRESemmé Platinum Strength shampoo and conditioner.

Step 2: Protect them from the heat with the TRESemmé Keratin Smooth Flat Iron spray,
then blow-dry for hair that’s voluminous, but still soft and smooth. 

Step 3: Wrap sections of hair around a curling iron to create a soft wave, then separate and
rough up curls with fingers. Imperfect waves and natural movement take this look from
catwalk to street.

Step 4: Finish with TRESemmé Extra Hold Hairspray for exceptional hold without crunch. 

Take your look back to the glamorous, romantic 70's and wear your soft voluminous waves with extra va va voom and confidence – flared jeans optional!