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The ultimate undone wavy style for cool girls.

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A model with long, wavy light brown hair looking into the camera with a smile

The Downtown Wave Autumn/Winter 2016

The Downtown Wave was the perfect cool-casual hairstyle to complement the deconstructed feel of the Monse AW16 show for New York Fashion Week. Orlando Pita, TRESemmé New York Fashion Week Ambassador, described this style as “celebrating individuality through natural texture and soft lines,” a sentiment echoed in the ruched crushed velvet, puffball pinstripes and satin shirt-dresses sent down the Monse runway.

Tailoring with a twist was a key theme running through this collection – where workwear and eveningwear merged to unique effect – and The Downtown Wave, worn with a side-swept side part, kept the look edgy and imperfect.

Messy movement through the length of the hair makes this an easy hairstyle to take from catwalk to casual, and we spied it on the street worn with an effortlessly cool ‘running around town’ leather jacket thrown over a shirt combo. We saw our street style spot wear her Downtown Wave with a slightly off-center part, showing you can rock this wave whichever way you prefer.

Forget perfect and polished hairstyles Open in new window – a sassy Downtown Wave is a quick and easy route to hair that looks effortless and amazing. All you need is a blow dryer and a flat iron to wave goodbye to try-hard tresses. Here’s how it’s done:

  • 01
    A model with her hair in a clip and a stylist's hands applying mousse to a section of it

    STEP 1:

    The TRESemmé Platinum Strength collection is the perfect partner for this natural-looking hairstyle, so start with TRESemmé Platinum Strength Shampoo and Conditioner for hair that looks its best.

  • 02
    The back of a model's head with a section of her long dark hair in hot irons

    STEP 2:

    Part your hair wherever you prefer and use a flat iron to create loose, casual waves. You’ll need to twist your flat iron as you work down your hair, first one way, then the other, along one inch sections to create those cool, imperfect S bends down the hair shaft.

  • 03
    A close up of the back of a model's head with a stylist's hand running through it

    STEP 3:

    Spray with TRESemmé Salon Finish Extra Hold Hairspray to hold your hairstyle, and gently break waves apart using your fingers.

    Cooler than cool curls and with a don’t-care attitude, this in-between style radiates casual confidence, whatever you wear it with.


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