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A model with long, wavy light brown hair looking into the camera with a smile

The Downtown Wave Autumn/Winter 2016


The Downtown Wave was the perfect cool-casual hairstyle to complement the deconstructed feel of the Monse AW16 show for New York Fashion Week. Orlando Pita, TRESemmé New York Fashion Week Ambassador, described this style as “celebrating individuality through natural texture and soft lines,” a sentiment echoed in the ruched crushed velvet, puffball pinstripes and satin shirt-dresses sent down the Monse runway.

Tailoring with a twist was a key theme running through this collection. Workwear and evening wear merged to unique effect with the Downtown Wave, worn with a side-swept parting, keeping the look imperfectly edgy. Messy movement through the lengths makes this the perfect catwalk-to-casual hairstyle, that you can rock whichever way you prefer. We spied it on the street with a slightly off-centre parting, paired with an effortlessly cool ‘running around town’ leather-jacket-thrown-over-a-shirt combo!

Forget perfect and polished hairstyles – a sassy Downtown Wave is a quick and easy route to hair that looks effortless and amazing. All you need is a blow-dryer and a flat iron to wave goodbye to try-hard tresses. Here’s how it’s done:

  • 01
    A model with her hair in a clip and a stylist's hands applying mousse to a section of it

    STEP 1:

    The paraben-free TRESemmé Botanique collection is the perfect partner for this natural-looking hairstyle, so start with TRESemmé Botanique Nourish & Replenish Shampoo and Conditioner for hair that looks its best. To help control your curls apply an amount approximately the size of a 10p coin of TRESemmé Volume and Lift Mousse to the roots and rough-dry.

  • 02
    A close-up of the back of a model's head with a stylist's hand running through it

    STEP 2:

    Part your hair wherever you prefer and use a flat iron to create loose, casual waves. You’ll need to twist your flat iron as you work down your hair, first one way, then the other, along one-inch sections to create those cool, imperfect S bends down the hair shaft.

  • 03
    The back of a model's head with a section of her long, dark hair in hot irons

    STEP 3:

    Spray with TRESemmé Freeze Hold Hairspray to hold your hairstyle and gently break waves apart using your fingers.

    Finish your style with a spritz of TRESemmé 

    Botanique Nourish & Replenish Hydrating Mist for weightless moisture and natural-looking healthy shine.

    Cooler than curls and with a don’t-care attitude, this in-between style radiates casual confidence, whatever you wear it with.

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