TRESemmé bottles now ‘Restyled for the Planet’
TRESemmé has responded to this challenge by pioneering the development of a new detectable black pigment for our High-Density Polyethylene (HDPE) bottles – so they can now be detected by recycling plant scanners, with minor adjustments at the material recycling facilities, sorted and recycled, avoiding landfill.
Put simply, the brand is leading the way on making black plastic detectable and thus recyclable, to form a closed loop and drive a circular economy.
As a brand that is known for its iconic black bottles, TRESemmé can also make use of coloured recycled plastic, which is abundant and yet less utilised in the industry. This means that TRESemmé is also providing a home for waste materials which would have otherwise gone into landfill.
In 2020, most of our TRESemmé bottles in Europe will be recyclable and made with recycled plastic.* Our ambition for the future is for all TRESemmé bottles to be made this way.
*Excluding caps, which are currently recyclable but not made with recycled plastic. Our ambition is for these to also be made with recycled plastic in the future.