Regular washing, especially with hot water, can strip hair of dye and natural oils leading to dull color and dry hair. Enter your blonde/light colored hair’s new best friend: the TRESemmé Blonde Brilliance Collection with Purple Formula—neutralizes brassiness and helps prevent blonde shades.
Specially formulated with Formula & Jojoba Oil, the TRESemmé Pro-Color Series: Blonde Brilliance uses violet pigments in its Purple Formula to neutralize brassy hues that helps preserve shade of blonde for longer.* The deeply nourishing formula keeps blonde hair smooth and brilliant. Suitable for daily use. *with regular system use vs. other TRESemmé system